A lovely marketing whore friend of mine sent me an interesting article in Advertising Age about the decision at Campbell's to market their soup in pink awareness cans this month. I can't say often enough that I do, I do, I DO appreciate people fundraising to help fund breast cancer research. Campbell's is a corporation and they have a right to make a profit. It's just that when the Kroger supermarket chain has doubled their usual order of soup, 3.5 cents per can to Komen (who else?) seems like a very small price to pay for a tremendous boost to their corporate image.

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